New Haven, CT – [1/18/25] – Stellar Brands LLC, a new Adult Beverage Marketing agency, has been selected by El Tequileño Tequila, an emerging tequila brand, to expand on premise chain accounts.  This partnership will allow Stellar Brands LLC to help support on El Tequileño Tequila's market growth.

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Stellar Brands LLC's experience with chain on-premise markets aligns with the rapid growth plans for El Tequileño Tequila.  This relationship will help increase visibility for the rapidly growing El Tequileño Tequila brand in on-premise chains.  The founder of Stellar Brands LLC brings a history of forging chain on-premise customer relationships with premium brands from his years at Beam Suntory, Demeter & Co., and Cierto Tequila.

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“I am excited to share the story of El Tequileño ‘Mexico’s Best Kept Secret’ with on-premise chains looking for a hand crafted top-quality, award-winning tequila that is available at an affordable price point.” - Ken Ruff, Founder, Stellar Brands LLC.  “Ken brings a wealth of experience in the national on-premise marketplace, and we look forward to capitalizing on his expertise.  El Tequileño has shown tremendous growth over the last three years and is poised to breakout in the very important national account arena.”- John Trainer, Managing Director, Paradise Spirits

 

About Stellar Brands LLC:

Stellar Brands LLC was recently started by ex-Beam Suntory VP Ken Ruff.  Stellar Brands LLC guides emerging Adult Beverage Alcohol brands to thrive in the competitive on-premise market. Stellar Brands LLC specializes in helping emerging brands to grow in U.S. on-premise chains. STELLAR BRANDS LLC’s goal is to help bring excitement and innovation to America’s back bars with a portfolio of the top emerging premium and super-premium brands.

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About El Tequileño Tequila:

“Mexico’s Best Kept Secret®,” El Tequileño is an iconic tequila producer that singularly focuses on craft and quality. El Tequileño was founded in 1959 by the legendary tequila industry pioneer, Don Jorge Salles Cuervo. Overseen by third-generation master distiller Jorge Antonio Salles, the family’s legacy and expertise has been passed through generations to ensure only the finest quality tequila is produced to this day; every drop is a celebration of passion and heritage.  El Tequileño is exclusively produced at La Guarreña distillery, 51 Chiapas, Tequila, Jalisco; no other tequila has ever been produced there. The brand’s portfolio includes Blanco, Reposado, Platinum, Reposado Gran Reserva, Cristalino, Añejo Gran Reserva, The Sassenach Select, and the world’s first Reposado Rare. For more information visit www.tequileno.com. Follow us on Instagram @el_tequileno.

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Contacts:

Paradise Spirits (El Tequileño Tequila)

Kevin Kennedy, VP/NSM, kevink@paradisespirits.com

 

Stellar Brands LLC

Ken Ruff, Founder, Ken@StellarBrandsLLC.com